Fieldwire by Hilti
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Lead Marketing Operations strategy and execution for a scaled B2B organization. Manage and optimize the martech stack (Marketo, Dreamdata, Salesforce), implement automations and data integrations, ensure data quality, build scalable processes, own funnel metrics and executive dashboards, and partner cross-functionally with RevOps, Sales, Finance, Product, and regional teams to drive measurement and growth.
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Partner with GTM leaders to analyze revenue performance, build executive reporting and forecasts, support strategic investment decisions, and lead cross-functional initiatives to improve growth, productivity, retention, and operational efficiency.
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Design and govern end-to-end GTM processes across Marketing, SDR, Sales, and Customer Success. Translate GTM strategy into process flows, decision logic, and requirements. Define routing, prioritization, SLAs, KPIs, and data ownership. Partner with CRM and Systems teams to ensure implementations match business intent, create clear documentation and training, monitor process health, and continuously improve scalability and adoption.
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Manage end-to-end commercial contracts, negotiate NDAs/vendor/customer agreements, identify and mitigate contract risk, implement and administer CLM (Summize) and Salesforce integrations, support procurement and office/lease operations, advise on security, IP, and data privacy (DPAs), and drive process automation and scaling initiatives across legal and business teams.
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Drive net-new revenue by selling Fieldwire to small and mid-sized construction accounts. Prospect, present, and demo product, manage multiple deals, maintain accurate Salesforce records, forecast reliably, and collaborate with cross-functional partners to meet sales targets.
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Generate and qualify inbound and outbound leads for SMB construction customers, conduct outreach via calls/emails/LinkedIn, schedule discovery calls and demos, maintain CRM data, collaborate with Account Executives, and meet activity and opportunity generation goals.