Teams at groundcover

Owns integrated B2B SaaS demand-generation programs from strategy through execution, including paid acquisition, lifecycle marketing, digital events, partner programs, account-based campaigns, and Sales activation. The role manages budgets, optimizes multi-channel performance, analyzes pipeline contribution and ROI, and drives experimentation using AI and automation. Success requires converting audience engagement into qualified meetings and revenue pipeline while operating independently in a fast-paced startup environment.

Analyze and improve the go-to-market funnel across Marketing and Sales. Responsibilities include campaign attribution, lead qualification, pipeline and rep activity analysis, CRM governance, reporting, data-quality troubleshooting, workflow improvement, and AI-enabled automation. The role builds dashboards, investigates funnel inefficiencies, supports HubSpot operations, documents scalable processes, and partners with GTM leadership to translate data and operational problems into effective solutions.

As a Developer Advocate at groundcover, you'll engage with developer communities, create impactful technical content, and shape the narrative of cloud-native observability, especially for AI workloads.