Teams at Highwire (teamhighwire.com)

Develop and execute paid and organic social media strategies for B2B technology and healthcare clients. The role leads campaign strategy, creative collaboration, client relationships, trend analysis, performance reporting, timeline management, and team mentorship. It requires overseeing multiple campaigns, providing strategic counsel, optimizing results using performance data, and contributing to agency training, networking, and social media practice growth.

Owns channel strategy and integrated marketing programs across social media, email, CRM, lifecycle marketing, online events, and paid media. The role manages HubSpot automation, lead segmentation, nurture programs, event promotion, dashboards, attribution, KPIs, and revenue reporting. It partners with marketing, growth, paid media, content, and analytics teams; directs contractors; and provides strategic recommendations to marketing leadership.

Leads strategic communications and marketing strategy for client engagements, developing strategic frameworks, integrated campaigns, insights-driven briefs, and pitch narratives. Provides senior client counsel, supports new business growth, mentors strategists, and coordinates Digital, Creative, Analytics, Insights, and Account teams to deliver measurable outcomes.