Teams at Homebase

Leads Homebase’s Product Marketing team and company narrative, overseeing positioning, pricing and packaging, industry go-to-market campaigns, customer insights, and sales and support enablement. Partners with Growth, Creative, Product, Sales, Support, and PR to test messaging, improve conversion and revenue per customer, and position products across the customer journey. This is a hands-on leadership role requiring team development, rapid experimentation, and daily use of AI.

Own the technical marketing operations stack, including data access, pipelines, integrations, audience and conversion flows, monitoring, governance, documentation, and tagging. Partner with Growth, Lifecycle, Analytics, Data Engineering, Product, and RevOps to make product data reliable and usable for marketing. The role requires hands-on work with SQL, APIs, event schemas, marketing automation, CDP and advertising platforms, plus AI-enabled quality assurance and workflow automation.

Provides technical leadership across Homebase’s core product domains, including Payroll, Scheduling, Time Tracking, and HR Management. Defines technical vision, API strategy, service architecture, and domain-driven system decomposition. Resolves cross-cutting scalability, reliability, performance, and data-consistency challenges; mentors senior engineers; drives engineering standards; partners with product, data, design, and leadership; and advances AI-enabled engineering workflows.