tastytrade/ tastylive/ tastyfx/ tastycrypto Company Culture & Values

Describe your company culture in one word. What made you pick that word? Provide a specific, real-life example of how that word exemplifies your team and culture.
Evolving. Since joining IG in late 2023 — no matter where in the organization you’re located — every team has experienced change. People, processes and even products that existed when I started have all been pushed to evolve with a goal of innovation. The tastyfx team I have the fortune of being a part of has continued to own its evolution. Ditching the status quo, we’ve challenged every member of our team to look at their function and seek out solutions that materially drive business impact. We’ve broken the framework, trying new approaches in marketing, onboarding and product not done by any other local. Challenging the norm never starts off easy, but the reward from it is unmatched.

How long have you been with the company, and what professional growth or development have you seen in that time?
My time at tastyfx over the last year and a half has been one of the most eventful stretches in my professional marketing career. From a company name change and rebrand to supporting the launch of a slew of product launches, there isn’t one area of U.S.-forex marketing I haven’t had the opportunity to impact.

When I first started, I largely reassembled campaigns, refining messaging, tinkering with audiences and fine-tuning creative. Jumping in, I was like a kid taking apart a broken toy and building it back better. But with time and the support of a company filled with data-driven marketers, I’ve grown to understand how every toy best fits into a set, constructing complete multi-channel marketing strategies.