What's It Like to Work at iManage?

What’s it like to work on the marketing team at your company?

The product marketing team at iManage is expanding dramatically. There is so much excitement and energy around it! We have a blend of people with deep institutional knowledge and newcomers bringing fresh ideas from both inside and outside legal tech. The team is genuinely open to new ideas and better ways of doing things. There is consistent openness from product marketing leadership, marketing leadership and across functions to new strategies and approaches. This openness is empowering for people who want to grow and stretch, because you are given the freedom to do that.

I have been in legal tech for about eighteen years and one thing that stands out about iManage is its absolutely solid reputation and the ethics embedded in how the company operates. I cannot think of another company with a stronger ethical foundation. It stood out to me during the interview process and has only become clearer since joining. This product marketing team is very disciplined about ensuring we get things out the door in a strategic, thoughtful way. We are constantly thinking about and ensuring that what we say is not overstated or unrepresentative, but true to our foundation of trust.

How does your team shape the way customers, candidates or the market understand your brand?

Product marketing sits at the intersection of product, sales, sales enablement, market intelligence, brand voice and customer needs. We have to think about all of those things together and ensure we are positioning products to solve what customers actually need. We have a very strong, loyal customer base who always needs to be front and center in how we position and message.

We are the deep market and customer experts. We partner with the product experts to bring all of those voices together; to understand the pain and needs of our customers and to be deeply empathetic to that. Understanding what is happening in the industry allows us to be the conduit between sales and product, helping both understand our customers more deeply and position products accordingly.

Different industries, different countries, different emerging personas and buying behaviors require different positioning approaches. When a product is launching, we think about how to position and message it across those different segments. We have to understand who the actual buyers and decision makers are in each context and position accordingly.

What should candidates know about the strategy, creativity or collaboration behind marketing work at your company?

We are a tight team that supports each other and constantly works to stay transparent about what is happening across the portfolio by supporting each other's initiatives, backing each other and partnering on opportunities together. If you own a product portfolio like security, governance, risk  and compliance or AI, you get to own, shape and drive the strategy, messaging, positioning, competitive intelligence and white-space analysis for that entire product area. 

Product marketing managers partner constantly and tightly with product managers because we bring market and customer lens to product strategy. A product manager may know their product deeply but may not have visibility into how that product positions across different buyer personas, practice areas, regions, or emerging customer segments.

There is a blend where you get to own your creativity within your product portfolio with real autonomy, but we also work very hard to stay a tight team with transparent lines and visibility into what we are all doing. That transparency makes us more effective at leveraging insights, reinforcing messaging and finding better opportunities to collaborate.