Teams at Instrumentl

Lead and build a multi-channel demand engine (SEO/SEM, paid social, email, AEO/GEO) to drive pipeline and free-trial activation. Own funnel optimization, CRO, and Sales handoff; partner with Product, RevOps, PMM, Brand, and Sales. Stand up dashboards, run structured experiments, manage contractors/agencies, and use AI tools to scale execution and reporting.

The role involves leading product strategy and delivery for a grant management platform, focusing on user needs, AI product development, and cross-functional collaboration while measuring outcomes and success.

Lead and develop a 6-8 person AE team handling inbound and outbound motions. Coach reps across skill levels, own sales metrics and forecasting, enforce CRM hygiene in HubSpot, raise call quality with Gong and Granola, drive full-lifecycle expansion into existing customers, partner with Enablement/RevOps/Marketing, hire and ramp reps, and apply AI thoughtfully to sales processes.