Teams at Kyra

Develop and lead creator marketing strategies for enterprise beauty accounts from pitch through post-campaign. Create platform-native concepts, briefs, and strategic decks; define measurement frameworks; analyze audience and campaign data; track cultural and platform trends; and advise clients on creative and performance decisions. Collaborate with client solutions, campaign management, paid media, and business development teams across TikTok, Instagram, and YouTube.

Lead end-to-end influencer campaign strategy across TikTok, Instagram, YouTube, and other platforms. Develop creator casting logic, content formats, messaging, briefs, measurement frameworks, and performance KPIs. Use audience, platform, and first-party data to guide creative direction and optimization. Track cultural trends across fashion, beauty, CPG, and sports, contribute to pitches, present strategic recommendations to clients, and collaborate with account, campaign, paid media, and client solutions teams.

Manage end-to-end influencer marketing campaigns for sports and entertainment clients, including creator discovery, casting, outreach, negotiation, contracting, content review, reporting, and budget optimization. Maintain client communication, monitor campaign performance against CPV or CPM targets, use influencer marketing platforms and AI tools, and collaborate with strategy and client solutions teams. The role is fully remote, freelance for up to three months, and requires availability from 9 a.m. to 6 p.m. Eastern Time, Monday through Friday.