Teams at Laurel

Own Laurel’s technical marketing infrastructure, including website performance, SEO, analytics, HubSpot automation, paid LinkedIn and Google campaigns, attribution, reporting, and AI-powered advertising workflows. Build and optimize marketing automation, AI agents, tracking systems, dashboards, and data processes that connect channel performance to pipeline and revenue. Partner with AI Engineering to develop and improve automated marketing solutions.

Lead and scale a sales enablement function: own onboarding, build pitch/content libraries, design certification, coach sellers, run enablement cadence, translate product and competitive updates, and partner with Product Marketing, RevOps, and Sales leadership to align enablement to pipeline and win/loss signals.

Lead full-cycle GTM recruiting (AEs, CSMs, SDRs, Solutions Engineers, sales leadership). Build outbound sourcing, partner with hiring managers, run structured assessments and calibrations, close competitive candidates, manage 10–15 active reqs and deliver ~6–10 hires per quarter across multiple geographies.