Teams at Levi Strauss & Co.

Leads the global UX strategy and design organization across Levi Strauss & Co.'s retail, e-commerce, and internal platforms. Manages 12 designers, establishes design standards and systems, influences product roadmaps and senior executives, and connects design outcomes to business results. Oversees AI-powered experience design, prototyping, user research, cross-functional collaboration, and team development across web, app, and in-store channels.

Own the global consumer engagement and personalization domain across digital channels. Assess current capabilities, define multi-year strategy and roadmap, recommend personalization infrastructure investments, and translate priorities into shipped products. Partner with engineering, data science, design, marketing, legal, and regional teams to deliver scalable experiences. Establish metrics, run cross-market experiments, optimize performance, and make global versus localized decisions. Influence executives, mentor product managers, and apply AI, identity resolution, and generative AI to personalization.