Teams at Linktree

Own social voice and produce high-volume hooks, captions, scripts, titles, calls to action, and platform-native copy. Translate brand, product, creator, audience, and cultural insights into engaging content across social channels. Partner with creative, marketing, community, and growth teams; manage editorial workflows; track trends; and test copy variations using performance data and audience feedback to improve results.

Own the organic TikTok channel end-to-end, from trend research, strategy, and concept development through filming, editing, publishing, and optimization. Establish the channel’s creative voice, manage content calendars and production workflows, direct talent and creators, oversee rights and budgets, and use audience and performance data to drive growth. Partner with Creator, Product Marketing, and Growth teams to align priorities and identify content for amplification.

Create high-volume, platform-native social videos from conception through delivery. Edit original, UGC, and creator footage; develop hooks, narratives, motion graphics, subtitles, sound design, and multiple channel-specific variants. Manage project files, assets, feedback, versioning, and technical standards while collaborating with channel managers. Use audience performance data, testing, new tools, and AI-enabled workflows to improve creative quality, retention, and production efficiency.