Teams at MECCA Brands

Leads PR and social strategy for kit: across Australia and New Zealand, managing media, creator, influencer and talent relationships. Owns Instagram, TikTok and Pinterest content planning, creation and optimisation; identifies partnerships and culturally relevant opportunities; and reports on performance to guide growth. The role requires strong writing, communication, brand-building, project management and a proactive approach to emerging platforms and AI in marketing. Some travel, events and out-of-hours social activity are required.

Leads customer data strategy and solution design across loyalty, personalisation, and marketing technology. Oversees a team of three Audience Specialists, develops scalable data capabilities, and works hands-on with SQL, data platforms, segmentation, and audience activation. Partners with Architecture and business stakeholders to deliver initiatives, maintain the customer data roadmap, and support AI-enabled personalisation. Champions data governance, privacy, responsible data use, and commercial outcomes including Voice of Customer and NPS.

Lead 3D creative concepts for MECCA’s physical brand presence, including spaces, environments, products, merchandise, installations, and experiences. Translate brand strategy into distinctive physical ideas, guide concepts from inception through creative vision, and shape the company’s physical creative language. Collaborate with strategy, design, visual merchandising, retail experience, store design, product innovation, and production teams while balancing customer needs, feasibility, commercial realities, and creative ambition.