Teams at National University

Owns and champions assigned IT products, managing roadmaps, backlogs, and end-to-end launches. Collaborates with vendors and business leaders, translates features into user stories and acceptance criteria, leads discovery and UAT, coordinates with PMO, development, QA and release teams, and tracks KPIs and budgets to drive product success in a higher-education environment.

Senior individual contributor driving optimization, experimentation, and QA for digital product experiences across the prospective student journey. Leads journey intelligence, personalization, analytics/KPI tracking, and competitive audits. Partners cross-functionally with Product, Engineering, Marketing/CRM, and Design to translate insights into prioritized improvements, pilots, and measurable outcomes.

Lead end-to-end digital analytics across websites, products, and campaigns: implement and govern event and conversion tracking, ensure data integrity, build dashboards, connect campaign and CRM data to full-funnel outcomes, generate actionable insights, and support AI-enabled reporting and experimentation to improve conversion and user experience.