Teams at PandaDoc

Lead PandaDoc’s content strategy and roadmap across formats (video, tools, webinars, customer stories). Partner with SEO, PMM, CX, and Brand Studio to produce and measure content that drives top-of-funnel attention and connects to pipeline and revenue. Set AI practices for content production, manage external contributors, and report performance to leadership.

Own conversion rate optimization and the web experimentation program for self-serve and sales journeys. Design, run, and analyze A/B, multivariate, and split-URL tests, drive personalization and agentic (AI) optimization, partner cross-functionally, and tie web conversion to pipeline and revenue.

Manage a pooled book of SaaS accounts to drive onboarding, adoption, retention, and growth. Deliver onboarding, training, integrations, and strategic business conversations. Use data from Planhat, Salesforce, and Gong, promote self-serve resources, identify upsell opportunities, and partner with Account Management to influence renewals and expansion.