Teams at PAX Labs

Manage hardware product development programs from concept through production: own schedules, NPI gates, risk mitigation, vendor engagement, DVT/PVT transitions, reporting to leadership, and support factory builds.

Leads product and portfolio marketing for PAX’s device and cannabis consumables businesses. Owns portfolio strategy, positioning, pricing, lifecycle planning, and multichannel go-to-market execution. Translates consumer insights, market data, and technical details into differentiated commercial strategies. Coordinates Product, Creative, Sales, E-commerce, Operations, Finance, and Insights teams, while tracking launch and product performance to drive optimization, growth, and profitability.