Teams at Pfizer

Lead optimization and experimentation for Pfizer's HCP web properties (primarily PfizerPro). Develop experimentation roadmaps, run A/B and multivariate tests, analyze web and business metrics, partner with UX, analytics, and strategy to translate insights into product and design improvements, and adopt AI-enabled tools to scale personalization and accelerate test velocity while maintaining rigorous measurement.

Lead development and adoption of branded digital experiences and a design system across Pfizer’s portfolio. Prioritize features, translate direction into requirements, manage roadmaps and launches, collaborate with Brand, Legal, Regulatory, Medical, and Product teams, and apply AI-enabled design/content tools to scale compliant, high-quality branded content.

Lead global clinician-facing digital products (PfizerPro, Prime) as mini-GM: define HCP ecosystem strategy, prioritize roadmaps, drive analytics-driven optimization and experimentation, set experience standards with Design & Medical partners, incubate emerging surfaces, and build/lead the HCP product team to deliver measurable business outcomes across markets.