Photon Benefits Overview

Plan and conduct generative and exploratory qualitative research (interviews, ethnography, diary studies) to uncover user needs and cultural drivers. Synthesize insights into personas, journey maps, opportunity frameworks, and recommendations. Partner with creative, design, product, and strategy teams for concept validation, storytelling, and to inform creative direction. Maintain research ops, documentation, and advocate ethical, user-centered practices.

Lead discovery, ideation, and strategic creative direction for digital experiences. Facilitate workshops, define experience vision and storytelling frameworks, develop high-level concepts and brand expression across digital platforms, present to executives, and mentor design and content teams to ensure creative excellence.

Lead ideation and concept development to drive brand, product, and marketing creative direction. Partner with strategy and product teams, mentor designers and writers, explore trends and new formats, build concept decks and presentations, and ensure creative excellence across multi-channel campaigns.