Teams at Power Digital Marketing

Own a portfolio of 4-6 lifestyle accounts as the day-to-day strategic lead, translating data into full-funnel insights, coordinating cross-channel teams (paid, SEO, content, email, creative), and driving retention and revenue growth. Lead client calls, support quarterly strategy and renewals, employ AI and Power Digital tools (nova, Iris, Power Circuit), and ensure performance narratives guide client decisions while maintaining high retention and service expansion.

Own execution and performance of paid media for enterprise accounts: campaign creation, daily optimizations, reporting, client communication, and cross-channel strategy. Produce insights from analytics (GA, Shopify), leverage AI and Nova, mentor specialists, and improve campaign performance against client KPIs.

Lead measurement strategy for a book of clients, designing statistical models (MMM), experiments (MMT), and customer analyses. Use R, Python, SQL and ETL tools to extract insights, present advanced methodologies to stakeholders, provide strategic recommendations tied to business goals, mentor measurement analysts, drive process efficiencies, and leverage proprietary Nova tools and AI to optimize deliverables.