Teams at Risepoint

Own Risepoint’s off-site AEO and AI citation strategy for university partners. Manage outreach, link development, content placement, and vendor relationships; identify publications and aggregators cited by AI engines; build digital PR relationships; monitor AI visibility; and translate citation performance into investment priorities and executive reporting. Collaborate with SEO, content, brand, and integrated marketing teams to expand AI-driven enrollment visibility.

Build, configure, test, deploy, and optimize lifecycle marketing automation workflows. Configure audiences, personalization, segmentation, and engagement logic; perform quality assurance; monitor performance; troubleshoot issues; maintain documentation; and collaborate with marketing, automation, and cross-functional teams to deliver reliable, personalized student engagement.

Leads analytics for SEO, AI search, website experience, CRO, and the organic enrollment funnel. Diagnoses performance across traffic, visibility, conversions, leads, applications, and enrollments; designs measurement approaches; reconciles web, search, CRM, and platform data; defines KPI and reporting requirements; and translates findings into executive recommendations. Partners with analytics and engineering teams to build scalable Databricks-based reporting and improve measurement of organic and AEO initiatives.