Teams at Rithum

Owns Rithum’s B2B performance marketing and digital advertising strategy, particularly Google Search PPC. Manages campaigns, budgets, keyword strategy, testing, analytics, optimization, reporting, and agency relationships. Uses platforms such as Google Ads and social advertising tools to improve acquisition, ROI, and revenue growth. Partners with creative, product, and analytics teams while applying AI to campaign planning, audience analysis, creative testing, reporting, and workflow automation.

Develop and execute account-based marketing strategies targeting priority accounts and buying groups. Run personalized, multi-channel campaigns across content, email, advertising, direct mail, webinars, and events to drive engagement, pipeline, expansion, and revenue. Partner closely with Sales, Demand Generation, Product Marketing, Customer Marketing, and Revenue Operations. Manage ABM vendors and budgets, analyze account-level performance, optimize campaigns, and apply AI and intent data to improve targeting and personalization.

Provides technical account management for enterprise and strategic clients using Rithum’s commerce platform. Responsibilities include channel implementations, platform optimization, troubleshooting, root cause analysis, technical project coordination, stakeholder communication, feature adoption, CRM case management, and cross-functional collaboration. The role also uses AI-enabled tools to improve analysis, documentation, automation, and productivity. Travel is required up to 10%.