Jobs at Rula

Lead Rula’s provider growth strategy and execution, including supply-side acquisition, activation, retention, growth modeling, unit economics, funnel analytics, and cross-functional go-to-market alignment. Partner with executive leadership to expand care capacity, build a scalable operating system, and establish performance metrics. Initially operate as a strategic individual contributor, then build and mentor a dedicated Strategy and Operations or GTM team.

Lead and scale multi-channel lifecycle marketing programs across email, SMS, and push. Develop personalized campaigns, journeys, segmentation, experiments, and reporting to improve patient and provider engagement. Collaborate cross-functionally with Product, Engineering, Operations, and Support teams while using analytics and A/B testing to optimize performance across B2B and D2C audiences.

Design end-to-end provider tools that streamline therapist workflows, reduce administrative friction, and enable AI-enabled clinical decisions. Lead 0→1 product work, partner with Product, Engineering, Clinical, and Research, and deliver polished, accessible design systems and prototypes.

Own and administer Workato automation connecting Salesforce, Zendesk, and operational systems. Build and maintain enterprise integrations, troubleshoot production failures, implement monitoring and error handling, and automate inefficient processes. Partner with Salesforce administrators, technical program managers, and developers while establishing reliable data architecture and system-of-record boundaries.

Build and deploy AI-powered tools for Rula’s business and clinical teams by observing workflows, rapidly delivering production software, measuring usage and impact, and enabling teams to operate tools independently. The role requires privacy-by-design practices, rigorous AI evaluation, customer-centric discovery, and integration with complex legacy systems. Staff engineers may optimize LLM costs and quality while creating reusable building blocks for future teams.

Owns Rula’s finance systems, including NetSuite and related procurement, close, and revenue-reporting tools. Leads system implementations, integrations, automation, AI agent governance, IT general controls, financial systems controls, and audit readiness. Partners with Accounting, FP&A, Procurement, Product, Engineering, and Analytics to improve financial workflows and accelerate the close process.

Lead and scale organic growth across SEO, AEO, and CRO. Own multi-year strategy, experimentation, site architecture, and measurement. Partner with Engineering, Product, and Design to improve discoverability and conversions, ensure HIPAA/WCAG compliance, manage P&L, recruit and mentor teams, and drive revenue through AI-native discovery and conversion optimization.

Build and scale full-stack software for employer and Employee Assistance Program products, including employer portals, patient and provider workflows, eligibility, authorization, and billing. Lead technical projects, design secure distributed systems, mentor engineers, contribute to engineering culture, and use modern technologies and AI-assisted development tools. Collaborate cross-functionally to expand access to mental healthcare.

Lead architecture and engineering for a new Provider Onboarding team. Build scalable, database-backed systems and custom tools supporting pricing, payments, client panels, and forms. Establish engineering practices, mentor senior engineers, guide cross-functional delivery, and oversee the full software development lifecycle from planning through post-launch maintenance. The role requires healthcare systems experience and ownership of complex, reliable products.

Lead architecture and development for a new Provider Onboarding engineering domain. Build scalable full-stack, database-backed applications and microservices supporting pricing, payments, client panels, forms, and provider workflows. Mentor engineers, establish design patterns, drive cross-functional delivery across the full software lifecycle, and improve operational reliability for a healthcare platform.

The Director of Procurement leads company-wide procurement, strategic sourcing, vendor contract negotiation, spend analysis, budgeting, procurement platform optimization, and renewal tracking. The role partners with Legal, Privacy, AI, Security, and Finance to establish compliant, efficient purchasing processes, improve automation and intake workflows, mitigate vendor risk, and align procurement decisions with financial and organizational goals.

Lead the expansion of in-person behavioral healthcare, with an initial focus on scaling psychiatry services and building office safety and suitability programs. Develop provider acquisition channels, value propositions, demand-generation strategies, and regulatory compliance processes. Own cross-functional strategic initiatives, analyze operational data, build financial models, communicate recommendations to executives, and support evolving company priorities.

Staff Software Engineer responsible for designing scalable distributed systems and full-stack web applications supporting provider acquisition, onboarding, and marketplace supply growth. The role leads cross-team technical initiatives, shapes engineering strategy, mentors developers, and delivers provider-facing products from discovery through post-launch support. Experience with AI-assisted development workflows and technologies such as Node.js, React, TypeScript, Kafka, AWS, Docker, and Kubernetes is valued.

Leads and develops a distributed field sales team serving outpatient medical practices across the Western United States. The role drives provider referral partnerships, coaches representatives in clinical sales settings, ensures practice activation after agreement, manages field activity and revenue metrics, and supports behavior change connecting primary care patients with mental health services. Approximately 50% travel is required within the territory.

Design and evolve scalable referral, partner data, and patient booking systems. Lead complex technical projects across teams, make architecture and API decisions, improve security, performance, reliability, and scalability, and mentor engineers. Collaborate with product, design, engineering leadership, partners, and stakeholders while using AI-assisted development tools such as Claude Code to improve delivery velocity and quality.

Own the affiliate marketing channel end to end, including partner recruitment, budget allocation, forecasting, tracking, attribution, optimization, compliance, fraud auditing, and ROI management. Lead affiliate specialists and contractors while collaborating with Analytics, Finance, Provider Success, and executive stakeholders. Grow high-quality publisher relationships, improve patient acquisition outcomes, and develop scalable channel operations through data-driven decisions and automation.

Develop and operate production ML and AI systems powering patient experiences such as matching, ranking, recommendations, onboarding, and personalization. Build reusable ML infrastructure, pipelines, evaluation, observability, and model-serving capabilities. Provide technical leadership across the ML lifecycle, guide architecture, evaluate custom versus foundation-model approaches, and partner with ML and Patient Engineering teams to deliver reliable, scalable AI products.

Leads the AI Engineering team across applied AI features and foundational ML infrastructure. Responsibilities include managing Senior and Staff engineers, hiring and coaching, deploying LLM-powered capabilities, building MLOps and AI observability platforms, balancing product delivery with platform investment, and ensuring privacy, compliance, evaluation rigor, and clinical safety in production systems.

Lead software engineering for the Patient Onboarding team, building and improving registration, insurance verification, and care-access workflows. Write full-stack production code, lead complex cross-team initiatives, shape technical direction, improve engineering foundations, and support modern AI-enabled development practices. Collaborate with Product, Design, Analytics, and Engineering to improve patient conversion and system reliability.

Leads strategic growth for a key healthcare partnership, managing executive relationships with health systems or payers. Drives revenue and business expansion, applies sales and stakeholder-management principles, represents partner needs internally, and coordinates cross-functional execution. Requires expertise in healthcare member journeys, clinical and operational workflows, regulatory requirements, and complex B2B2C marketplaces.