Teams at SF Fire Credit Union

Leads integrated sales, marketing, product, brand, partnerships, market insights, and growth operations for a $1.7B credit union. The role owns profitable member growth, acquisition, retention, product penetration, distribution channels, brand positioning, research, and go-to-market strategy. This executive will build scalable operating models, sales and marketing capabilities, technology-enabled workflows, strategic partnerships, and a high-performing multidisciplinary team while ensuring responsible growth in a regulated financial-services environment.

Leads the credit union’s non-lending Operations organization, including contact center, member services, branches, virtual branch, deposits, payments, and card services. Owns reliable daily performance, member and employee experience, controls, compliance, risk, resilience, and operating results. Drives process redesign, modernization, analytics, automation, organizational development, and cross-functional initiatives while developing leaders and future-ready capabilities.

Lead marketing measurement, analytics, and research to inform acquisition, engagement, retention, and ROI. Build attribution models, dashboards, and automated reports; analyze member and campaign performance; run market research and competitive intelligence; partner cross-functionally to ensure data quality and translate findings into executive-ready recommendations and strategic planning support.