Teams at Silverback Strategies

Create polished static, video, and motion advertising assets for paid social campaigns. Translate briefs and brand guidance into visual concepts, storyboards, and finished creative; edit raw footage and imagery; maintain consistency across high-volume variations; and produce work that meets brand, platform, compliance, and legal requirements with minimal revisions.

Lead paid media strategy, campaign execution, optimization, reporting, and client relationships for a portfolio of 3–5 accounts. Manage paid search and social campaigns across Google, Meta, LinkedIn, and TikTok; analyze performance data; identify testing opportunities; collaborate with creative, SEO, and measurement teams; and communicate timelines, results, and recommendations directly to clients.

Leads strategy and relationship management for a portfolio of agency clients. Owns client health, retention, revenue growth, performance analysis, delivery margins, and cross-functional marketing strategy. Analyzes data across paid media platforms, analytics, and CRMs to explain performance and resolve issues. Identifies churn risks, upsell opportunities, process improvements, and client innovation opportunities while serving as a trusted advisor to senior client stakeholders.