Strong Revenue Growth:
Trade coverage reports $100M+ in annual recurring revenue with strong year-over-year growth, and founder accounts cite crossing nine-figure revenue on a subscription-only model. These signals indicate meaningful scaling into 2025–2026.
Market Expansion:
In March 2026 the company launched UnKibble in Canada, extending distribution beyond the U.S. Rising web traffic estimates and the largest brand campaign to date further suggest expanding reach.
Product Line Growth:
The portfolio broadened beyond fresh and UnKibble to include PupGum dental chews and supplements. Such extensions are positioned to increase basket size and diversify demand.
