Tender Rose

Tender Rose Dementia Care Specialists is a Bay Area in-home care agency focused exclusively on supporting people living with dementia. It provides expert, one-on-one and concierge-level caregiving through more than 100 trained Memory Care Professionals, alongside care coordinators, schedulers, and 24/7 office support. Founded after founder Jim Kimzey’s family experience with Alzheimer’s, the company’s mission is to improve clients’ quality of life, dignity, and daily engagement.