Teams at Ticketmaster

Lead and scale Ticketmaster’s product experimentation program by establishing governance, standards, onboarding, and measurement practices. Configure and monitor Optimizely experiments, design statistically rigorous A/B and multivariate tests, analyze results, and translate findings into product recommendations. Define digital metrics, identify fan-experience opportunities, build self-service analytics resources, and partner with Product, Design, Engineering, Research, and Analytics teams to support data-informed decisions.