Underscore Marketing Benefits Overview

Leads strategic direction, client relationships, account planning, profitable growth, retention, financial stewardship, and cross-functional delivery for high-value accounts. Advises senior stakeholders, identifies expansion opportunities, manages escalations, and ensures agency work aligns with client objectives. The role also leads, mentors, and develops teams, supports onboarding and hiring, and contributes to new business pitches within a marketing and life sciences agency environment.

Manages and grows client accounts by overseeing daily operations, coordinating cross-functional teams, supporting strategic planning, maintaining executive relationships, and identifying growth opportunities. The role contributes to account forecasting, financial management, business development, client satisfaction, and team development while ensuring agency deliverables align with client objectives.

Manage paid social campaigns across Meta, LinkedIn, TikTok, Reddit, and other platforms. Develop media plans, execute and optimize campaigns, manage budgets, validate tracking, analyze large datasets, and produce reports and performance insights. Collaborate with strategy, analytics, creative, project management, and ad operations teams while testing new audiences, ad products, and measurement approaches.