Teams at Underscore Marketing

Owns day-to-day marketing and communications across content, thought leadership, case studies, digital campaigns, events, PR, sales enablement, and internal communications. Manages editorial calendars, newsletters, website updates, HubSpot campaigns, lead follow-up, awards, case studies, Town Halls, and reporting. Partners with leadership, subject matter experts, sales enablement, and external agencies to turn expertise into compelling content and business opportunities, particularly for healthcare and biopharma audiences.

Executes digital advertising campaigns across social, programmatic, search, and display channels. Responsibilities include campaign setup, trafficking, asset configuration, QA, launch support, tracking and UTM validation, monitoring, troubleshooting, and maintenance. Collaborates with media, creative, analytics, and project management teams to ensure accurate delivery, resolve technical issues, and document campaign activity.

Directs strategy, planning, buying, and execution of partner media investments across publishers, medical journals, point-of-care networks, EHR platforms, podcasts, sponsorships, and premium placements. Manages publisher and vendor relationships, negotiates agreements, oversees client budgets, optimizes campaign performance, presents reporting, and leads a planning and activation team. Collaborates across strategy, performance media, ad operations, client services, and project management to deliver integrated healthcare and pharmaceutical media campaigns.