Teams at Viral Nation

Leads Viral Nation’s content marketing strategy and execution as a demand-generation engine. Owns editorial planning, content-to-conversion pathways, distribution, brand governance, attribution, KPI reporting, and optimization across B2B and B2C audiences. Manages content employees and freelance resources, partners with sales and marketing teams, and uses data, testing, and AI-assisted workflows to generate qualified leads, influence pipeline, and improve content ROI.

Lead content strategy and execution to drive demand and pipeline. Build and mentor a content team, implement SEO and attribution frameworks, run tests, and optimize distribution across owned, paid, and earned channels to convert content into measurable MQLs/SQLs and pipeline.

Manage day-to-day execution of influencer and social media marketing campaigns, translating client goals into actionable tasks, overseeing campaign teams, managing content direction and scheduling, tracking results, preparing reports, supporting presentations and proposals, and monitoring budgets. The role also requires stakeholder relationship management, process oversight, delegation of tactical assignments, and supervision of influencer campaigns through Viral Nation’s proprietary platform.