Teams at Wine.com

Develop and execute multi-channel wine content strategies (website, social, video). Produce and oversee editorial, video, and social content; ensure accuracy, brand alignment, and performance optimization using analytics and AI-assisted workflows. Coordinate production with stakeholders and present performance recommendations to leadership.

Manage and optimize paid search (brand, non-brand, Shopping, Performance Max) and Merchant Center feeds. Build tests, leverage value-based bidding and offline conversions to drive efficient revenue and LTV growth. Collaborate with CRM, Product, and Engineering on audiences and feed quality, maintain dashboards and daily performance monitoring, and support cross-channel acquisition efforts.