Teams at Zocdoc

Lead marketing measurement and experimentation to quantify attribution and incrementality, optimize ad platforms and CRM, build performance data assets, analyze lifecycle engagement, and communicate insights to influence marketing strategy and spend allocation.

Lead and grow a Data Science team for Provider Products, set analytical direction, own experimentation and measurement, review methods, partner with product and engineering, hire and develop data scientists, standardize analytics and integrate generative AI to improve workflows and outputs.

Lead and build a greenfield marketing measurement function across B2C and B2B. Own attribution, incrementality, MMM, MTA, LTV, and experimentation; hire and mentor data scientists; partner with marketing leadership to turn statistical results into investment decisions; integrate measurement with data platform and GenAI tools.