Teams at ZURU Toy Company

Leads ZURU’s North American omni-channel retail marketing across Toys and Edge. Owns shopper marketing, commercial retail media, retailer relationships, budgets, measurement, in-store activation, digital shelf strategy, and retailer planning across Walmart, Target, Costco, and grocery and drug partners. Manages the omni team, partners with global media leaders and sales, integrates marketing into joint business plans, and feeds North American shopper insights into global brand strategy and product development.

Own category strategy for Walmart’s Exploratory, Plush, and Blasters toy categories. Analyze POS, syndicated, shopper, and competitive data to guide assortment, line reviews, modulars, planograms, seasonal planning, and omnichannel execution. Build dashboards, lead retailer walk-throughs and store visits, influence Walmart buyers with vendor-neutral recommendations, and maintain confidentiality between category-advisor data and ZURU’s commercial teams.

Leads ZURU’s U.S. trade marketing and commercial operating system across Presence, Price, Place, and Promotion. Builds account-planning, forecasting, category analytics, scorecard, governance, and execution frameworks for Sales teams. Partners with Sales, Finance, Commercial, Category Management, and Analytics to improve retailer strategies, forecast accuracy, promotional planning, launches, and commercial performance. Coaches senior sales leaders, identifies capability gaps, and drives consistent, insight-led execution across U.S. retail channels.