Description
We are looking for a person who is passionate about building relationships, networking, collaborating with local communities and key stakeholders in order to achieve Cadillac's commercial objectives in the communities in which we have test drive locations. This individual will need to demonstrate a strong ability to lead, a positive can-do attitude and have the experience and ability to work independently as well as in a team with multiple stakeholders. We are looking for someone who is accountable and proactive, experienced and imaginative.
To build a community of Cadillac advocates whom drive brand consideration and support the "brand for me" metric by creating engaging experiences, events, activations and partnerships driving high footfall, lead collection and test drive bookings in our test drive locations.
To identify opportunities for Cadillac to showcase our EV portfolio at preexisting events, shows, activations which will drive lead collection and test drive booking.
Responsibilities

• Activation strategy, planning and execution of all of Cadillac's physical spaces in Germany

• Full RSVP and guest attendance management pre and post activation utilizing existing tools

• To create a network within the business communities of the cities we have a physical presence in to leverage existing community and business networking events

• Budget management of events, activations and engagements which you organise

• Preorganization with third party suppliers and agency partners

• Run of Show Function sheet creation for all events and activations

• Post event reconciliation

• Post event report and posting on Yammer and social media

• Actively seeking potential speakers, exhibitions, partnerships in line with the experiential strategy from local communities to drive targeted traffic into the location

• Actively building a network and relationships with local community leaders, Influentials and customers to drive targeted activities and engagements

• Actively seek innovative, digital first ideas to maximise lead collection and test drive bookings

• Work with content manager to create content regarding upcoming engagements, to notify members and potential customers for the Cadillac website

• Coordinate with PR, social, media and comms stakeholders regarding each store calendar and all in house or external events and activations in your market

• Coordination of all required merchandise, gifting, and uniform for each activation

Additional Description
Team
In this role, the individual will work as part of the Experiential Marketing Team reporting to the Head of Experiential Marketing, however this individual will work closely to support the B2B and D2C sales teams as well.
Language
Fluent English and German Mandatory
Region
All of Germany
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.