The Channel Marketing Manager, Partner Enablement reports to the Director of Partner Enablement and is responsible for enabling marketing activities with our channel partners with a focus on the Sage Intacct Accounts Program (SIAP) partners. They will work very closely with these SIAP partners as well as a variety of Sage Intacct channel team members including the channel sales team, the regional channel marketing managers, the corporate marketing team to support and accelerate SIAP channel growth. 

Responsibilities:

• Work with the SIAP Partner Executives to engage in new partner marketing planning activities and to help provide new partner marketing assets
• Work closely with the SIAP team members to gather, organized, and help build out a marketing foundation for new SIAP partners within the enablement framework. This includes a marketing plan, marketing calendar, campaign, website, and partner launch activities as needed to bridge the gap between corporate marketing content and new SIAP partners.
• Collaborate with marketing managers at partner firms to develop demand generation activities
• Work with partners to optimize their online presence, including website, SEO, and social media
• Hold one or many webinars with partners to discuss best practices for demand generation
• Collaborate with leadership to allocate and track New Business Accelerator (NBA) funds
• Produce and update the Partner Marketing Handbook
• Work with the Partner Marketing Programs Manager to offer 3rd party vendors who provide marketing services to partners
• Provide support and content for the New Partner Manager and bi-monthly partner calls
• Work with the New Partner Manager to engage in enablement sessions and to help provide new partner marketing assets
• Have responsibility for partner events agenda for all SIAP marketing partner tracks and content
• Responsible for overseeing joint marketing initiatives between Intacct and partners
• Work with other Sage Intacct marketing staff to help identify additional content that would be useful for SIAP team and partners

Requirements:

• BA/BS in marketing, business, or related fields
• 4+ years of related Channel marketing experience
• Experience building and executing demand generation plans, including email, webinar, event, and online programs
• Expertise and a proven track record successfully marketing accounting/financial business applications is highly desired; Cloud computing experience is highly desirable