Headspace and Ginger have recently merged to become Headspace Health! While roles are still being recruited separately on our respective websites, new hires from this point forward will be joining Headspace Health. For more information, please speak with your recruiter!

About the Marketing Content Manager, Enterprise B2B at Headspace Health:

On the heels of our recent merger with Headspace, we are seeking a world-class content marketer to support our Enterprise brands, Headspace for Work and Ginger. This role will report to Headspace Health’s Senior Brand Marketing Manager for our Enterprise business. We’re looking for a strong storyteller to develop B2B  content that increases brand awareness, customer traffic, and customer conversion.

 If you’re a versatile, content marketer who captivates through creative storytelling grounded in insights and audience understanding, let’s talk.

How your skills and passion will come to life at Headspace Health:

• Tune in to buyer needs, craft compelling content to accurately position our brand, and educate our customer base about the benefits of our Headspace Health enterprise brands - Ginger and Headspace for Work. Collaborate across Communications, Creative, Research, Product, and Marketing teams to discover new ways to tell our story, propel our brand narratives, and dimensionalize our thought leadership.
• Create long and short-form demand generation assets to be used across channels. Content could look like whitepapers, sponsored articles, email and nurture streams, industry reports, research-led narratives, infographics, blogs, website, ad, and social media copy, etc. 
• Serve as content lead (including strategy, content development, speaker prep/execution) for educational events such as webinars, workshops, and speaking opportunities. 
• Help oversee persona development and leverage insights across Headspace Health’s Enterprise Team to drive business decisions and campaign effectiveness. 
• Stay up to date on the messages, engagement models, and tactics that resonate with different audiences, roles, and seniority. Disseminate this knowledge across the broader organization to inspire bigger, more long-term thinking. 
• Serve as a liaison across content-producing teams to ensure we’re consistent in our corporate and employer narratives.
• Ensure all content is SEO-driven, incorporating keywords and following best practices.

What you’ve accomplished:

• 5-7  years of experience, with a primary focus on content marketing strategy and content development. 
• Possess an editorial mindset that seeks to understand and who naturally communicates across formats. Ideally, you have extensive experience developing content throughout a full marketing funnel. 
• Has a can-do attitude for developing a strong point of view for the future of our content strategy and how it maps to our marketing campaigns.
• Has executive presence with a high degree of comfort serving as a coach, consultant, and trusted partner across teams and with senior leadership. 
• Demonstrated ability to convey complex ideas accurately and within brand voice.
• A writing portfolio demonstrating the responsibilities outlined above.
• Thrives in a fast-paced environment, with strong attention to detail.
• Experience in healthcare and/or B2B SaaS marketing, preferred
• 1-2 years working on or closely with a Demand Generation team, preferred

How to get started:
If you’re excited by the idea of seeing yourself in this role at Headspace Health, please apply with your resume and a cover letter that best expresses your interest and unique qualifications.

How we feel about Diversity & Inclusion:

Headspace Health is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. 

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. 

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace Health. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

Headspace Health participates in the E-Verify Program.