Director, Product Marketing, Ecosystem
Coinbase has built the world's leading compliant cryptocurrency platform serving over 30 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy and increase economic freedom around the world.
There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.
What you’ll be doing (ie. job duties):
- Responsible for the development and execution of a large segment of Coinbase’s marketing strategy for new asset listings, developer tools, Coinbase Commerce and Coinbase Asset Hub
- The voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral
- Build our ecosystem product marketing team responsible for leading global product launches and ongoing marketing campaigns
- Think big about the future of crypto and how you can bring businesses and developers into the cryptoeconomy more quickly
What we look for in you (ie. job requirements):
- Minimum of 10 years of Product Marketing preferably in the B2B space, Growth Marketing or Product Management experience
- Demonstrated track record of creating customer segment oriented campaigns to drive engagement with new product launches and ongoing engagement.
- Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
- Exceptional project management skills
- Self-starter and ability to be ready to roll-up your sleeves and get things done
- Demonstrated ability to collaborate effectively across multiple teams
- Insights based strategic thinking
- Powerful storyteller: written, verbal, and visual
Nice to haves:
- You have crypto experience and a knowledge of the crypto market
- You have experience working on financial products
- MBA
Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view Pay Transparency, Employee Rights and Equal Employment Opportunity is the Law notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
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