About Kraken

Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. In our first decade, Kraken has risen to become one of the largest, most successful and respected crypto exchanges in the world. 

We are changing the way the world thinks about finance and our range of successful products are playing a critical role in the mainstream adoption of crypto assets. We continue to trail-blaze into new territory with the introduction of Kraken Bank, providing a more seamless integration between crypto and the traditional financial system. This makes us the first crypto company (ever) to be awarded a U.S. state banking charter. 

Our diverse group of 2,000+ Krakenites are distributed all over the world, united by a shared passion for delighting customers, upholding crypto values and achieving our meaningful mission. We attract people who push themselves to improve, are radically transparent and think differently in order to unlock their potential. 

Crypto is a rapidly evolving industry and we’re just getting started. We’re growing fast and you're invited to join the revolution!

About the Role

Kraken is looking for a Lead Growth Marketing Manager to run Kraken’s paid acquisition efforts, owning execution across all channels.

You will lead a team of paid acquisition managers and own the execution of the entire lifecycle of running paid campaigns. This role reports to the Head of Growth Marketing.

Responsibilities

• Manage the paid acquisition team, which will include 2-6 paid media managers broken out by regional focus (ex: Americas, EMEA, APAC). 
• Manage a multi million dollar annual budget 
• Oversee the execution of an international digital marketing strategy for paid marketing campaigns across SEM, Display, Social, and other digital channels - keep this highly organized and visible
• Make the calls on audience sizing, spend allocation, budget optimization, cadence, channel mix and overall prioritization of campaigns
• Optimize spend to produce best possible ROI for the company. Make sure that we are applying the right level of resources and maximizing results
• Perform A/B testing of key marketing materials and strategies in order to drive ongoing campaign optimization
• Measure and report key findings from campaigns to help inform short and long-term marketing effort

Requirements

• At least 7+ years experience running Growth marketing campaigns
• At least 3+ years managing a team
• B2C experience is a must
• Experience with running international paid marketing campaigns
• In-depth knowledge of different digital marketing channels, online marketing tools, and best practices
• Mastery of various attribution tools and systems. Ex: Google Analytics, Branch, etc
• Exceptional presentation and narrative compression skills 
• Crypto experience not required 

We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.

Check out all our open roles at https://www.kraken.com/careers. We’re excited to see what you’re made of.

Learn more about us

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