Junior Marketing Manager - Europe Remote
We’re Coinbase. We’re the world’s most trusted way to join the crypto revolution, serving more than 73 million accounts in more than 100 countries.
Our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web 3.0 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.
There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture.
Ready to #LiveCrypto? Who you are:
- You’ve got good vibes. You’re optimistic about the future and determined to get there.
- You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
- You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
- You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
- You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
- You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.
The Product Marketing team at Coinbase works to acquire and retain customers across a range of different marketing channels. Over the last few years we have assembled a premier team and are looking for a strong addition to support our efforts in Europe and the UK.
We’re looking for a Marketing Associate with an entrepreneurial mentality who thrives off finding, planning, executing and optimizing KPI driven campaigns. Ambitious campaigns are complex and a strong hire will be comfortable coordinating partners and taking ownership of performance.
Coinbase is the leader of an entirely new industry and every choice we make with our words must be intentional, considered, and consistent—that’s how we maintain the hard-won trust we’ve earned over the course of our nine years.
This role reports into the Product Marketing lead and will work closely with the European marketing team, performance marketers and local teams to plan, execute and optimize campaign ideas across the continent.
What you’ll be doing (ie. job duties):
- Finding and implementing strategies to acquire and retain customers across our key European markets.
- Planning, running and optimizing campaigns crafted to reach results-oriented KPIs.
- Working with the European marketing team to make our campaigns more effective across a host of channels, including online and offline.
- Reporting key insights and using these findings to craft future campaign planning and execution.
- Helping to grow our brand across key European markets.
- Partnering closely with both regional management and functional teams and our Product team
- Be the voice of the customer and a specialist on the European user to drive growth and inform our product roadmap
- Experience localizing GTM product messaging, brand differentiation, marketing content, and external communications
- Execute multiple aspects of marketing, including branding and positioning, product marketing, paid marketing, education and engagement campaigns, events and communication
- Work cross-functionally with product, design, brand, communications to fuel ongoing product adoption, product launches, and product localization efforts across multiple markets
- Measure and report progress against marketing goals, gain customer insight and iterate on outstanding GTM strategy for established and new markets
What we look for in you (ie. job requirements):
- A minimum of 5 years experience working in marketing
- Experience working in digital asset, finance and/or technology space
- A solid understanding of cryptocurrency
- Enthusiasm for financial innovation and Coinbase’s mission.
- Strategic problem solver, and have validated results building and executing on marketing strategy
- Experience working with agencies and partner networks to execute campaigns across various channels
- Experience developing strategy and running campaigns across multiple European markets simultaneously
- Leverage a data-driven framework for evaluating channel execution and work towards ROI targets
- Scrappy and enjoys transforming ambiguity into clear, impactful next steps
- Clearly articulate the essence of products and the value they create; you can develop strategic positioning, a strong messaging hierarchy, and effective content strategy plan; you can also play copywriter.
- Execution focused with a bias toward action, a phenomenal collaborator and master disambiguator/simplifier; you never stop pushing towards transparency and delivery
- Lead multiple partners with competing priorities to drive growth across multiple regions concurrently
Nice to haves:
- Experience in consulting/freelancing
- Finance and/or technology native
- Experience leading the marketing strategy for a product before, including a new product launch in Europe
- Crypto experience and a knowledge of the European crypto market.
- Worked at a consumer financial technology company.
- Beneficial to be fluent in either Spanish, French, Dutch or Italian.
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