Marketing Automation Manager
About Lark
Lark is the world's largest A.I. healthcare provider, servicing nearly 2 million patients living with or at risk of a chronic disease. Lark is a companion app on the user’s phone providing real-time coaching, guidance, and health insights to users. We are on a mission to disrupt the healthcare industry and make the world a healthier, happier place. Come join our team!
The Role
Lark is seeking a talented Marketing Automation Manager to join our team. This role is critical to the Consumer Marketing team as a key operational partner who supports the Growth, Retention, and Product Marketing teams executing enrollment and engagement email, SMS, and Push Notification campaigns and journeys. As the Braze platform product owner, you will be responsible for the management of the campaign and data segmentation architecture, as well as the day-to-day production needs. This unique role acts as a bridge between the Marketing and Technology teams to help turn business requirements into personalized and impactful consumer journeys that help our Lark members prevent and manage their chronic conditions in support of driving better health outcomes.
What You’ll Do
- Build campaigns, canvases (journeys) and automations using the Braze platform: this includes business requirements gathering, coding, segmentation building/targeting, QA, deployment, and ensuring the response tracking is working properly
- Pull in custom events, attributes, and user profile data from the data warehouse
- Work with Marketing Analytics to create and automate campaign reporting dashboards to measure campaign engagement, conversion, attribution
- Create and drive the QA process in collaboration with the channel/campaign owner in Consumer and Product Marketing
- Define the overall Braze platform campaign architecture and production process
- Partner with the engineering team on implementation plans, including defining data flows to and from the marketing automation system and testing
What You’ll Need
- 2+ years of technical experience with marketing campaign development on a platform like Braze, Salesforce Marketing Cloud, or Adobe
- Proficient with scripting languages such as SQL, HTML, CSS, (JavaScript a plus), Ampscript (SFMC) Liquid (Braze)
- Understanding of end-to-end QA testing practices
- Experience with building out business requirements, API integrations, and working closely with software engineers
- Proficient use of project management systems such as Confluence and JIRA and familiarity with Agile software development process a plus
- Excellent communication and organizational skills.
- Strong ability to work cross-functionally
Working at Lark
Lark offers the option to work remotely in the United States. For Colorado Applicants only: minimum annual salary is $94,000 (minimum salary varies for other geographies). You may also be offered a bonus, stock options and/or benefits. The company is headquartered in Mountain View, CA.
Lark is an Equal Opportunity and Affirmative Action Employer. We believe that diverse teams foster innovation and add to our mission-driven culture. We strongly encourage people from underrepresented groups to apply.
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