ABOUT SIDE

At Side, we believe everyone should own their path. 

Side is the only real estate brokerage platform exclusively for the nation’s best agents. Based on its belief that homeownership is a fundamental human right, we provide top-performing real estate agents, teams, and independent brokerages with the best system, support, and service, in order to elevate the experience and results of buyers and sellers.

Side is led by experienced industry professionals and world-class engineers who develop technology designed to improve agent productivity and enhance the client experience. The company is backed by over $250M in funding from top tier venture capital firms, including Coatue Management, Tiger Global Management, D1 Capital Partners, Sapphire Ventures, Trinity Ventures, Matrix Partners, and 8VC. Side currently partners with agents in California, Texas, and Florida, with plans to expand nationally in the coming months.

At Side, you’ll have the opportunity to collaborate and innovate your way to success. Becoming an inSider means that you’ll be empowering business leaders to become business owners, all while forging your own path with like-minded entrepreneurs. Join us at Side and own your career, your impact, and your life!

ABOUT THE ROLE

• OWNERSHIP & WHAT YOU'LL ACHIEVE
• You will ensure that no lead is left behind, every marketing touch point is attributable, our technology systems work together seamlessly, our money is spent wisely, and that we operate in an efficient and coordinated way in the market.
• Support our Marketing Operations Manager in the implementation of Marketing Operations programs and best-in-class martech stack (e.g. marketing automation implementation, CRM (Salesforce) improvements, lead scoring, etc.), owning lead management and assignment, to generate, distribute, and report on leads
• Assist on the day-to-day technical campaign building and delivery, establish and maintain scalable processes that ensure the best outcomes in campaign and lead management.
• Maintain metrics reports on marketing activities, efficiency, and value, and develop insights and recommendations on areas for optimization. Ensure marketing performance metrics are correctly measured and reported in our Salesforce dashboards
• Monitor leads data quality within the marketing database.
• Analyze and share findings from the data, and continuously find ways to improve our campaigns and website
• Keep abreast of marketing ops trends. Evaluate new and existing Side technologies and add-on applications to improve and optimize marketing team performance.

WHAT WILL MAKE YOU A STRONG FIT FOR THIS ROLE?

• High level understanding of Pardot and Salesforce
• 1-3 years in B2B marketing operations and demand generation, with experience leading technology including: handling project scope, fostering change management, partner alignment, communications and training
• 1-3 years of experience leading large marketing automation systems (e.g. Pardot, Marketo, HubSpot, Eloqua) and have solid experience with Salesforce CRM and integration with marketing automation systems. (Preferably administrative experience with Pardot and Salesforce CRM)
• Experience with building and reporting on Pardot landing pages and emails
• Experience assisting/working with martech solutions such as A/B testing platforms, multi-touch attribution, Salesforce/Marketo/Pardot, and sales engagement tools preferred
• Operations and data analytical skills with an understanding of measuring value and funnel management. Quantitative and results oriented approach, with a love for spreadsheets
• Ability to build strong relationships with internal customers (in Marketing, Sales, and Customer Success) and translate their needs into supporting capabilities
• Strong problem solving techniques to identify solutions for key business problems
• Demonstrated interest in Marketing trends and strategies and in continuing to build a strong professional career in Marketing Operations.
• Experience working with business technology teams to develop internal tools, including: writing business requirements, gaining alignment on decisions, ensuring new capabilities will support business needs
• A history of delivering results, autonomously and cross-functionally
• Great teammate that is energized by fast moving environments and good at prioritizing projects
• Strong communication skills with the ability to distill information into meaningful and interpretable insights
• You don't need to be a professional in real estate to apply for this position; we are focused on your demonstrated ability to produce results and build strong marketing operations

NICE TO HAVES

• Relevant technology certification (e.g. Pardot, Marketo, Eloqua, Salesforce, etc.)
• Experience in platform 3rd party platform integrations
• Experience with Wordpress
• Experience in consulting (technology implementation)
• Experience with coding (e.g., HTML, SQL, etc.)
• Experience with Agile or similar methodologies
• Familiarity with analytics software (Airtable, Tableau, Mixpanel)
• Lifecycle or marketing experience in the SaaS space
• Familiarity with Webflow and/or web design and development
• A background in design, or design thinking

Side is dedicated to working with the highest skilled people from the most inclusive talent pool feasible. We maintain that diversity in all aspects leads to positive change, solutions and innovation for our customers and career fulfillment for our employees. All qualified individuals are encouraged to apply!

Side uses the E-Verify employment verification program.

Our stewardship of the data of many of our customers means that a background and DRE license check is required to join Side. We will, nonetheless, consider qualified applicants with arrest and conviction records in accord with applicable law, including the San Francisco Fair Chance Ordinance.