Performance Marketer - Conversion
Why TrueAccord?
Debt collection is failing consumers. Every year, more than 70 million Americans have negative experiences with the collections process, and they deserve a much better treatment - more relevant, more digital, less abrasive. That’s why banks, lenders, and industry leaders are coming to TrueAccord for innovative solutions in recovering outstanding receivables.
TrueAccord is a category-defining company. We combine machine learning with a human-based approach to guide both lenders and borrowers through a challenging financial process. With a world-class leadership team, passionate and driven team members, and a diverse and growing client base, TrueAccord is well positioned for continued success.
The Role
TrueAccord beats traditional collection agencies because we collect more money owed to our clients with incredible consumer satisfaction. We do so because our automated system contacts consumers the way they want to be contacted, adjusting channel, content, and offer tactics according to consumer behavior and cooperating with them to find a solution that works for them, effectively converting them into paying customers via single “purchases” or recurring payment plans.
While our system learns on its own, new clients, products, and other issues require manual intervention. We need to constantly “teach” the system to identify new behaviors and respond to them as well as add new tools including new channels (e.g. chat), context-aware content, improve ML models and so on.
As the performance marketer in charge of product conversion, your role will be to constantly identify performance issues connected to individual clients and create a roadmap to overcome them, as well as constantly deliver broad improvement in our performance by conducting user research, tuning the system’s features and tools, and working with the product team to add more capabilities. You will become an expert in the underlying data and the inner workings of the biggest and best performing ML-based system deployed in the market today.
You will work closely with Product, Engineering, Design, Client Success, and Data Science to launch and iterate on innovative ideas to delight our clients, service our customers, and beat our competitors while furthering our vision to radically change the debt collection industry.
Responsibilities:
- Be laser focused on the needs of our consumers in debt, responding to them by tuning and improving our product’s ability to convert them into paying customers and beating the client’s benchmarks.
- Act as the subject matter expert and communicate TrueAccord’s product performance initiatives both internally and externally.
- Obsess over product conversion in the aggregate as well as performance on specific portfolios and debt placements to win 100% of our competitive engagements while serving consumers well.
- Work with key stakeholders to define, develop, and execute the vision, roadmap, and performance metrics for improved product performance.
- Perform detailed analysis to identify pockets of opportunity to deploy existing tools and features in creative ways to improve conversion as well as come up with ideas for additional features to be added to our product roadmap.
- Own delivery of product initiatives from end to end, collaborating with product, engineering, client success, and UX teams.
Requirements:
- 3+ years in Performance Marketing
- Proven ability to dramatically improve acquisition and conversion performance using drip campaigns, content improvement, segmentation, etc.
- Exceptional written and spoken communication and presentation skills
- Experience with highly regulated products highly desired
- Exceptional data analysis skills: you're able to derive insights on what will move the needle on performance metrics
- A goal-driven and detail-oriented approach to marketing
- Impeccable project management skills: ability to juggle multiple workstreams, priorities, and stakeholders without missing a beat
Bonus Points:
- Experience working with bank partners
What TrueAccord offers you + Culture & Benefits
TrueAccord is distributed company with a major presence in the San Francisco Bay area and Lenexa, KS. We offer a healthy work environment that continuously builds an inclusive and diverse culture where everyone is able to develop the best version of themselves. We are a dynamic group of people who are subject matter experts with a passion for change.
We offer:
*** Generous paid time off
*** Paid training
*** We promote work/life harmony
*** Paid holidays
*** Health, dental and vision benefits
*** 401K with matching
Our teams are crafting solutions to big problems every day. If you’re looking for an opportunity to do impactful work, join TrueAccord and make a difference.
Our Dedication to Diversity & Inclusion
TrueAccord is an equal opportunity employer. We promote, value, and thrive with a diverse & inclusive team. Different perspectives contribute to better solutions and this makes us stronger every day. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.