Performance Marketing Manager
Gen Z is the generation of the side hustle. 💪🏻 They’re creators. 👩🎤 They’re freelancers. 🧑💻 They’re investors. 👩💼 And they’re not afraid to take on challenges, especially when it comes to their finances - and we’re here for it.
Step is a next-generation financial services company building a better banking experience to help teens and young adults achieve financial independence and knowledge at an earlier age. We’re on a mission to improve the financial future of the next generation by empowering teens to start their financial journey today. Step is a well-funded Series C company that has raised more than $175M, focused on disrupting the banking industry through a differentiated mobile-first consumer experience.
Teens and families love our product. We eclipsed 1 million customers in just four months after launch and have now crossed 3 million customers in our first year on the market. If you’re looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you!
The role
As a performance marketing manager you will be the go-to expert on paid acquisition channels (e.g. Google, Facebook, Instagram, Snap, TikTok). You’ll work closely with our social, analytics, product, and creative teams to plan, buy, and optimize targeted media campaigns, delivering on direct response goals. You’ll scale existing programs with multi-million dollar budgets amongst an ambitious and growing Growth Team, owning both the strategy and execution. You’ll help us test into new opportunities. You’ll help us devise cross-channel campaigns and help drive advancement in our analytic capabilities.
If you have experience launching and managing paid media channels and want to bring that to dramatically scale a mission-driven & disruptive company, we would love to hear from you!
What you’ll do
- Scale and optimize best-in-class acquisition campaigns to meet aggressive growth targets efficiently
- Work closely with ad network partners to develop and execute on growth strategies
- Proactively identify new growth opportunities
- Drive reporting on the effectiveness of campaigns, creatives, and the acquisition portfolio
- Develop forecasts and budgets for paid social and other media channels
- Partner closely with internal and external teams across data, product and design
- Tools we use: BigQuery, Looker, Branch, Segment, and others.
What we’re looking for
- 3-5+ years of experience in digital marketing with a D2C or B2C brand
- Established skill set with at least one major performance marketing channel (FB, Google UAC, Snap, TikTok, Paid Search etc.) leveraging an MMP
- Exceptional analytical skills with the ability to answer your own questions by diving into data
- Versatile and comfortable juggling multiple projects with several moving parts
- You have an eye for creative and instincts to what works
- Nice to have: Ability to write your own SQL
- Competitive salary based on experience, with full medical and dental benefits 💸
- High potential for growth 📈
- Stock in an early-stage startup 🤩
- Flexible WFH and vacation policy 🏝
- Employee referral program 👯♀️👯
- Monthly stipend for Step Card testing ☕️
- 401K plan 💪🏻