At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and business.

Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and serve their customers for life. More than 50,000 businesses trust Freshworks, including our employee engagement, customer engagement and CRM products, to improve employee productivity and increase customer lifetime value. Our products are ready to go, easy to use, and offer a quick return on investment.

Freshworks has received numerous accolades ranking #16 on the prestigious Forbes’ Cloud 100 and #22 on the Battery Ventures/Glassdoor Best Places to Work lists. 

Headquartered in San Mateo, California, Freshworks has a dedicated global team operating from 13 locations to serve our customers throughout the world. Freshworks is backed by leading investors including Accel, CapitalG, Sequoia Capital and Tiger Global Management. For more information visit www.freshworks.com.

Responsibilities:

• Develop product positioning that differentiates Freshservice by understanding customer needs, product roadmap, market trends, and competitive forces.

• Build a profile of the Freshservice buyer across various industries, verticals, and business roles

• Content, Campaigns:

  • Own the Freshservice narrative for all creative content and campaigns

  • Drive the production and execution of key marketing assets (social media, thought-leadership, product videos, datasheets, solution guides, ebooks, etc.) for all funnel stages by partnering with the industry's leading creative team.

  • Identify, enable and champion our community of advocates for customer stories, videos and events

  • Lead the editorial calendar process for the Freshservice PMM team

• Events:

  • Own the marquee Refresh event driving all deliverables for the Freshservice BU

  • Create a repeatable events-in-a-box kit for the Freshservice story to be told by global teams

  • Own the events strategy and determine which events and webinars in which to participate and curate the story that best resonates with the IT persona

• Social Media:

  • Create a social media presence using the Freshservice handle to reach our persona

  • Extend digital campaigns to include social media

• Deliver to pipeline goals in partnership with the Segment Marketing team

• Stakeholder Management: 

  • Build consensus, alignment and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Growth Marketing, and Customer Success

Knowledge and Experience:

• 5 years of product marketing experience

• Strong understanding of the cloud enterprise application space such as IT Service Management or IT Operations Management

• Experience working with demand generation teams, sales teams and partners

• Can analyze and distill consumer insights in order to make strategic marketing decisions

• Enthusiasm and empathy for genuinely improving how businesses serve and engage people

• Proven ability to work well cross-functionally and with customers

• Outstanding storytelling capabilities with an ability to craft a written or visual story in a simple, straightforward way

• Strong analytical skills

• Ability to provide clear direction, set measurable goals, and a passion for analyzing products, competitors, and market dynamics

• Creative thinker that can generate innovative marketing ideas, work collaboratively, influence, and lead a cross-functional team of stakeholders to drive execution.

• Hands-on ability to create a range of marketing assets, including product pitch-decks, lead development streams, product videos, or innovative campaigns

• Excellent communication, presentation, and writing skills

• Keen eye for detail and proven project management skills

• Strong skills in PowerPoint and/ or Google slides

• MBA is a plus