Our Mission

Backed by top-tier investors, Torch is a fast-growing, mission-driven SaaS startup made up of psychologically oriented people who are passionate about helping leaders achieve their potential. Torch's platform provides coaches, clients, and customers with actionable insights into client and organizational strengths and challenges. 

At Torch, we believe leadership matters. The world needs conscious leaders who drive invention, inspiration, and innovation to solve our time’s most significant opportunities and challenges. Torch exists to create and support these leaders. 

Torch is a hybrid remote and distributed team with offices in San Francisco, Buffalo, and New York. Join us as we not only work to empower conscious leaders for our customers but within our internal team as well!

The Team

We are looking for a Product Marketing Manager who is passionate, strategic, and customer-obsessed to join our Marketing team in sharing the Torch story with the world. 

In this role, you will play a pivotal role in our platform’s success in the market, working closely with our product, sales, and services teams to shape our roadmap and drive customer acquisition of Torch products. In addition, you will deeply understand our target market, buyers, and competition to develop messaging and go-to-market strategies for new product launches. You will also be responsible for equipping the sales team and other cross-functional partners for success.

This role will be reporting to the Director of Product Marketing.

Your position:

• You will work with a cross-functional team of product managers, data scientists, marketers, and salespeople to build and launch products globally - from initial market validation to positioning & messaging, go-to-market strategy, and launch execution.
• You will drive a deep understanding of customers and users and how they engage with our products. 
• You will build data-driven, actionable insights that inform product strategy.
• You will create validation and segmentation strategies to help prioritize our product roadmap and innovate our go-to-market approach.
• You will develop product naming, positioning, messaging, and customer-facing collateral such as sales decks, product briefs, and videos.
• You will manage beta and pilot programs for new product launches to assess customer adoption criteria and influence feature prioritization for launch.
• You will develop competitive benchmarking and content to position against other platforms.
• You will partner closely with our sales enablement team to develop sales collateral and training assets (including sales decks, competitive battle cards, product launch documentation).
• You will collaborate with marketing communications and demand gen teams to bring product narratives to life through the right mix of content and channels to drive awareness, consideration, and purchase.

Your experience:

• You have at least 2+ years of working experience in product marketing or related field.
• You have a proven track record of developing, executing, and scaling high-impact, multi-channel go-to-market efforts for B2B solutions.
• You have experience sizing and prioritizing market opportunities and building business cases.
• You have experience collecting and using customer insights to inform product development strategies and drive business decisions.
• You have strategy experience with determining product-market fit and delivering products to market.
• You have experience working autonomously, focusing on key outcomes amidst competing priorities and tight deadlines.
• You have project management experience with excellent communication skills, both written and verbal.
• You are an open, authentic collaborator, working across cross-functional teams to achieve business results.

Benefits:

• Fully covered medical, dental, and vision
• 401k Retirement Plan
• Paid parental leave
• Flexible vacation and remote work policies
• Generous professional development stipend
• Commuter stipend for public transportation

Torch provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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