Senior Growth Marketing Manager, Demand Generation at Affirm

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Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. Affirm, Inc. proudly includes Affirm, PayBright, and Returnly. 

Our Marketing team builds world-class marketing solutions that communicate the value of Affirm’s product suite to merchants and retailers. We implement creative solutions to expand the awareness, consideration, and adoption of Affirm through marketing. Our goal is to help merchants expand their user base by offering shoppers a different way to pay. 

The Demand Generation Manager will join the Business Growth Marketing team and lead our Merchant Growth campaigns’ development and execution. They will build paid media campaigns to support results-oriented merchant growth goals. They will translate our value propositions into meaningful marketing plans that reach target audiences at scale. 

This is an exciting opportunity for someone who thrives in a fast-paced, mission-driven start-up organization! The ideal candidate will supervise and work hand-in-hand with a small team, focused on crafting marketing programs to drive top-of-funnel growth - including SEM, paid social, email marketing, display, ABM, and CCTV. This candidate should also have excellent organizational and interpersonal skills to execute campaigns successfully.

This manager will work closely with the lifecycle, marketing ops, and sales teams to nurture prospects in the funnel. They will collaborate with the creative team to develop campaign assets. They will coordinate with the analytics and engineering teams to ensure all marketing programs have appropriate tracking and attribution, and frequently report out campaign performance with cross-functional partners and leadership. 

What You’ll Do

  • Develop and supervise the multi-channel paid media program strategy to support our merchant acquisition goals across various segments
  • Utilize data and emerging trends to identify new channel and campaign opportunities 
  • Be a hands-on manager of paid campaigns, including setting up accounts, creating campaigns from scratch, A/B testing, optimizing assets and targeting, and delivering performance reports 
  • Collaborate with Creative team for campaign assets - including ad copy, images, video, content, and landing pages
  • Collaborate with analytics team to define critical metrics and develop internal and external campaign performance dashboards. 
  • Share campaign performance, make recommendations for campaign improvements, and share key findings across the marketing organization
  • Ensure all digital marketing activities are tagged and tracked appropriately
  • Lead the Account-Based Marketing (ABM) campaigns and strategy for Affirm’s sales organization to drive mid-market and enterprise lead generation

What We Look For

  • 7+ years of B2B marketing experience focused on inbound marketing, demand generation, paid media, and/or account-based marketing
  • BA/BS degree or equivalent work experience
  • Hands-on experience working with major self-service ad platforms including Google Ads, LinkedIn, and Facebook
  • Consistent track record of scaling top-of-funnel demand generation programs
  • 1-2 years of ABM or lifecycle marketing experience is a plus
  • Some content marketing and marketing automation knowledge 
  • Strong analytical, written, and verbal communication skills, especially cross-functionally
  • Strong quantitative focus, including experience in marketing metrics. Familiar with or able to learn a variety of business application systems quickly
  • A team collaborator who isn’t afraid to roll up their sleeves, and a strategic problem-solver who can see beyond the day-to-day grind to help reach marketing and sales goals
  • Ability to be both strategic and maintain an eye for tactical detail

Location - Remote U.S.

The majority of our roles can be located anywhere in the U.S. (exclusive of the U.S. Territories) and Canada (with the exception of Quebec).

Please note that visa sponsorship is not available for this position.
 
#LI-Remote
Affirm is proud to be a remote-first company! Employees in remote roles have the option of working remotely or from an Affirm office in their country of hire, and may occasionally travel to an Affirm office or elsewhere for required meetings or team-building events. Our offices in Chicago, New York, Pittsburgh, Salt Lake City, San Francisco and Toronto will remain operational and accessible for anyone to use on a voluntary basis, subject to local COVID-19 guidelines.
 
If you got this far, we hope you're feeling excited about this role. Even if you don't feel you meet every single requirement, we still encourage you to apply. We're eager to meet people who believe in Affirm's mission and can contribute to our team in a variety of ways—not just candidates who check all the boxes.
 
Inclusivity:

At Affirm, People Come First is one of our core values, and that’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our D&I program here and our progress thus far in our 2020 DEI Report.

We also believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

By clicking "Submit Application," you acknowledge that you have read the Affirm Employment Privacy Policy, or the Affirm Employment Privacy Notice (EU) for applicants applying from the European Union, and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of my personal information as described therein.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages

Location

Affirm is a remote-first company! Our brick and mortar offices remain operational and accessible for anyone to use on a voluntary basis.

What are Affirm Perks + Benefits

Affirm Benefits Overview

Attracting great people starts by finding talent in different places. That's why we built remote work into the DNA of how we do business—but if an office space is more your style, we have offices in Chicago, New York City, Pittsburgh, Salt Lake City, San Francisco, and Toronto.

Affirm’s benefits are made for you. Spending wallets provide access to food, lifestyle, technology, and family planning wallets for your expenses. If your role is remote, you can set up shop anywhere in your home country. Generous time off enables you to take the time you need when life happens. Health benefits that include vision, dental, and mental health programs. We have a simple, flexible and transparent remote-first compensation structure so you can make the best decisions for yourself and your family. Our parental leave policy includes 18 weeks’ paid leave for birth and non-birth parents, and a 4-week return-to-work transition program, at full base pay. We also offer 24 company-wide paid days off (on top of our generous time off policy) which help our teams collectively pause to recharge.

Culture
Volunteer in local community
Partners with Nonprofits
Affirm Cares is a 501(C)3 employee foundation dedicated to supporting nonprofit causes in our communities.
Friends outside of work
Eat lunch together
Intracompany committees
Our Diversity and Inclusion Council is comprised of Affirmers from across all organizations and levels working together to build towards a more diverse and inclusive workforce.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Affirm supports paid parental leave for periods of disability and for baby bonding.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Affirm provides leaves of absences for eligible employees under the federal Family and Medical Leave Act (FMLA) and California Family Rights Act (CFRA).
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend

Additional Perks + Benefits

Pushing the envelope together: Diversity, Equity, and Inclusion (DEI) in 2020

Diversity, equity, and inclusion are integral to the cultural fabric of Affirm. We’re dedicated to making improvements and sharing our learnings with the broader community. While we’re proud of our progress, we recognize the work still needed to be done. People Come First is not just a value at Affirm, it drives the work we do everyday and we look forward to continuing the work around us.

View Affirm's 2020 U.S. Diversity, Equity, and Inclusion report here: http://bit.ly/affirmdei2020

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