Senior Growth Marketing Manager, Paid Marketing

| Remote
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Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

Affirm is looking for a results-oriented Senior Growth Marketing Manager to lead and run our paid marketing and media strategies!

You’ll be joining the Consumer Growth Marketing team - a group of marketers optimizing across paid and owned channels - working to drive consumer acquisition, activation, engagement, and retention. This role will be focused primarily on activating paid channels that drive efficient, incremental impact and new user growth by promoting the shopping experience across all Affirm products! As a Growth Marketing Senior Manager, you will use data and insights to develop strategy, own media budgets, drive campaign planning and execution, and work cross-functionally with Analytics, Finance, Product, and Designers to achieve performance goals at scale and within return on investment targets. The ideal candidate will be analytical, detailed, can communicate effectively at all levels (including executives), solve problems autonomously, and be passionate about making an impact at Affirm.

This is a very cross-functional role, working closely with Analytics, Product, Integrated and Product Marketing, Finance, Business, Credit, Creative, Marketing Tech & Operations, Data Science, and Legal teams.

What you'll do
  • Drive experimentation agenda and roadmap for acquisition and remarketing efforts across paid marketing and media channels.
  • Grow, lead and mentor a team responsible for owning operations and tactical execution across all paid marketing and media strategies to deliver against growth (users and volume) and return on investment (quality) goals for the business.
  • Own reporting on program performance against top-line business-critical metrics including activating new users and growing repeat users at efficient return
  • Partner with Analytics in delivering measurement and learning frameworks. Find solutions and implement changes to ensure reporting, processes, expectations and takeaways are effectively delivered and impactful.
  • Maintain relationships with external agency and media partners to deliver outstanding campaign execution and optimization
  • Define strategies to achieve learning and acquisition goals. Ensure strategies are clearly communicated and aligned with senior leadership, cross-functional partners, and the team.
  • Collaborate with Integrated Marketing, Creative and go-to-market functions to ensure that we are driving performance while powerfully presenting our brand and product through relevant, engaging content
What we look for
  • 8+ years of digital marketing experience in a consumer-facing technology organization, including the strategic management and execution of paid channels (Display, SEM, Mobile, Paid Social, etc.)
  • People management experience including a proven record of developing and mentoring in-house paid marketing teams and owning relationships with agencies/partners
  • Strong analytical skills, understanding of A/B testing and holdout test methodologies, ability to draw conclusions from data and take action accordingly
  • Strong understanding of measurement and adtech solutions to advise our marketing stack and improve operational and value efficiencies
  • Integrated marketing attitude and understanding of the interplay between offline vs online, and brand vs performance marketing
  • Proven project management experience with the ability to indirectly lead and build consensus across diverse teams, including creative and analytics
  • Entrepreneurial spirit to build growth marketing strategy and operations from scratch, with defined views on testing and learning
  • Strong interpersonal skills to collaborate effectively with cross-functional teams, specifically with product, analytics, engineering, finance, and creative teams
  • Experience in B2C marketing; experience in consumer finance, mobile apps, or high growth business is a plus
Location
 
We’re excited to announce that Affirm is now a remote-first company! This role can be located anywhere in the U.S. Remote based employees may occasionally travel to an Affirm office for meetings or team building events. Our offices in San Francisco, New York City, Pittsburgh, Chicago, and Salt Lake City will remain operational and accessible for anyone to use on a voluntary basis.
 
Please note that visa sponsorship is not available for this position.
 
#LI-Remote
Check out our remote-first approach to learn more about the new ways we work.
 
If you got to this point, we hope you're feeling excited about the job description you just read. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in Affirm's mission and can contribute to our team in a variety of ways – not just candidates who check all the boxes.
 
At Affirm, "People Come First" is a core value and that’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our D&I program here and our progress thus far in our 2019 D&I report.
 
We also believe “It’s On Us” to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
 
We will consider for employment qualified applicants with arrest and conviction records in accordance with applicable federal, state and local laws, including the San Francisco Fair Chance Ordinance. By clicking "Submit Application," I acknowledge that I have read the Affirm Employment Privacy Policy, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
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Technology we use

  • Engineering
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages

Location

Affirm's office is located in San Francisco's Financial District with close access to great coffee, restaurants, and bars.

What are Affirm Perks + Benefits

Affirm Benefits Overview

We’re excited to announce that Affirm is now a remote-first company! The majority of our roles can be accomplished anywhere in the U.S. and Canada (with the exception of Quebec). While most Affirmers will have the option to choose a remote-first accommodation, our offices in San Francisco, New York City, Pittsburgh, Chicago, and Salt Lake City will remain operational and accessible for anyone to use on a voluntary basis.

For this new way of working, we’re thrilled to introduce a dynamic and competitive compensation model and total rewards package that complements our remote-first work style. Affirm’s 2021 benefits will allow flexibility for Affirmers to customize their experience by selecting benefits based on their individual needs and preferences to be successful from almost anywhere -- continuing to lean into our value of “People Come First”.

Culture
Volunteer in local community
Partners with Nonprofits
Affirm Cares is a 501(C)3 employee foundation dedicated to supporting nonprofit causes in our communities.
Friends outside of work
Eat lunch together
Intracompany committees
Our Diversity and Inclusion Council is comprised of Affirmers from across all organizations and levels working together to build towards a more diverse and inclusive workforce.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Affirm supports paid parental leave for periods of disability and for baby bonding.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Affirm provides leaves of absences for eligible employees under the federal Family and Medical Leave Act (FMLA) and California Family Rights Act (CFRA).
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend

Additional Perks + Benefits

Check out Affirm's 2020 DEI Report here: http://bit.ly/affirmdei2020

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