Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
 
We're looking for people who are ready to roll up their sleeves and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
 
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

Role:

We are seeking a dynamic Senior Manager to join our Ad Operations as part of the fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). This role requires some technical acumen and deep expertise across display, social, analytics and attribution marketing strategies. A thorough understanding of the digital ad landscape is required. A successful candidate will also employ exceptional interpersonal skills working closely with internal stakeholders as a business partner and thought leader.

While this role will focus on creating and managing efficient workflows for operational excellence, you may also be required to roll up your sleeves and be involved in the day to day execution of the ad operations team. This might include trafficking campaigns in various ad platforms, implementing optimizations tactics and pulling reports on campaign performance.

What you get to do in this role:

· Direct daily activities of the Ad Operations team responsible for campaign execution to meet efficiency and stakeholder goals

· Partner with regional cross-functional teams to design and implement global best practices and workflows

· Develop optimization strategies for campaign success driving toward increased efficiencies in pipeline

· Define and create user-centric ad targeting solutions, based on customer personas and the funnel

· Partner with internal teams to ensure seamless data flow between external ad and analytics systems and internal data stores

· Manage relationships with key vendors working closely with all DSP and ad tech partners as well as ad agencies to effectively execute display and social marketing campaigns

· Periodically audit each marketing channel and enforce best practices and KPIs

· Partner with other internal teams to ensure paid media optimization strategies align with the overall Digital strategy

· Evolve campaign reporting templates and dashboards working with Analytics and BI teams

· Provide quarterly reviews on campaign performance and strategy with management teams

· Help troubleshoot technical issues relating to campaign delivery owning resolution of any discrepancies

· Partner with internal teams on billing reconciliation and management of internal PRs/POs for paid programs

· Drive the team to constantly reflect on how they can improve and create business impact

Qualifications

To be successful in this role you have:

· 3+ years of managing teams and developing top talent

· 10+ years of experience in the digital marketing ecosystem

· Operational expertise in platforms such as Google Campaign Manager, DV360, SA360, Demandbase, Adobe AdCloud

· Comfort with business analytics and producing data-driven insights and reporting with a familiarity of Adobe Analytics, GA360, Tableau or similar ad tech and BI tools

· Emotionally intelligent with strong communication and interpersonal skills

· Excellent attention to detail, operationally minded

· Proven track record of continued success over time

· Able to establish credibility and rapport with internal and external leaders in across the globe

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.