Senior Data Analyst, Product Marketing

| San Francisco, CA, USA | Hybrid
Employer Provided Salary: 148,500-185,100 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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About the Role

As Product Lifecycle Marketing Data Analyst, you will have the opportunity to relentlessly leverage data, data science, experimentation, and analytics to understand how we can optimize our marketing and drive long-term growth. You will guide our measurement of marketing efforts across the marketing funnel. You will lead the measurement and evaluation of our marketing activities to drive a greater understanding of our ability to impact brand health and ensure we continuously improve the efficiency of our marketing investments. Because you are passionate about causation, attribution, and incremental lift - understanding not only where our marketing efforts have been successful, but why.

The base salary offered for this role and level of experience will begin at $148,500 and go up to $185,100 Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

  • Foster a data-driven, test-and-learn culture with your passion for telling stories with data - not only surfacing marketing and lifecycle insights but also presenting those insights and recommendations to a variety of levels within the organization, including executives, to inspire change.
  • Proactive, high degree of ownership, focus on simplifying and helping us develop the right narratives to advise Marketing strategy.
  • Be passionate about causation, attribution, and incremental lift - measuring the marginal benefit against marginal cost/efforts of our marketing efforts.
  • Be a strategic partner to marketers and is responsible for data integrity and attribution of our marketing campaigns.
  • Cross-functional leader across Analytics, Marketing, Product, Data Science, and Data Engineering.
  • Scaling beyond yourself and up-leveling the Marketing Analytics team.
  • Own and build marketing predictive models to drive marketing efficiency across lifecycle, paid marketing, and integrated strategy.
  • Partner with Marketing leadership in strategy development, goal setting, and budget planning.

To thrive in this role, you have

  • 5+ years in Marketing Analytics and Lifecycle Marketing (post-internship). Exposure to FinTech, Banking, Lending or Credit is a plus. 
  • Partnered cross-functionally with leadership - You are a practical problem solver who can work with both technical and non-technical partners.
  • Experience guiding technical best practices, leading cross-functional technical initiatives, and experience working with data engineering, DSML, and MarTech.
  • An encouraging leadership style and enjoy applying experimentation / AB testing, statistical analysis, and other data science techniques to understand how you can optimize marketing efforts to drive engagement and retention
  • Executed deep dives into causation, attribution, incremental lift, and multi-touch attribution across the customer journey.
  • Deep knowledge on key marketing channels (TV/OTT, Search, Social, Programmatic, and offline) and experience with MMM and MTA measurement solutions.
  • Measured site analytics, content, and SEO and using site analytics to develop insights to guide site strategy.
  • Understand how to surmount the outstanding challenges of providing a unified view of the customer journey from various marketing campaign origins to web / app enrollment.
  • Statistical programming skills (Python or R) and big data manipulation in SQL; (a plus to have experience building predictive models)
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Technology we use

  • Engineering
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San Francisco, CA 94108

What are Chime Perks + Benefits

Chime Benefits Overview

Our benefits philosophy is guided by supporting Chimers’ wellbeing in four key areas - physical, emotional, financial, and social. This encompasses everything from physical and mental health services for you and your family to a matching 401k plan with access to financial advisors and legal advice. We team up to offer inclusive events where Chimers can connect and grow, thoughtfully choose food vendors and office accommodations (including a flexible work model), and schedule company-wide Take Care of Yourself Days that give all Chimers at least one extra paid day off each month. We continuously add and enhance these benefits year-round.

Volunteer in local community
Chimers volunteer their time, talent, and energy to support causes they care about using our volunteer portal. Activities are also organized through our Chimer Resource Group Program.
Partners with nonprofits
Chime supports nonprofits year-round, focusing on financial literacy, economic empowerment, social justice, and disaster relief. Chimer Resource Groups also partner with nonprofits that matter to them
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Hybrid work model
In-person all-hands meetings
Employee awards
Flexible work schedule
Chime provides employees with a flexible work schedule that includes Flexible start and end times.
Remote work program
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
We partner with ReadySet for company-wide equity training, with a focus on allyship and anti-racism.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
CRGs (Chimer Resource Groups) include AfroChime, PacifiChime, Chimigos, ChimeHers, Chimmigrants, OutChime, and DiversiChime. Chimers are compensated for their work as leads of these CRGs!
Hiring practices that promote diversity
Recruiting team members and hiring managers complete training on inclusive hiring practices with ModelExpand.
Diversity recruitment program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Chime employees can contribute annually to their FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Join Chimers in a daily plank challenge! Chimers also ride together on Peloton and have Slack channels to coordinate rides and other workouts.
Mental health benefits
Chime is partnering with ModernHealth to provide Chimers with mental and behavioral health resources.
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave
Childcare benefits
Generous parental leave
We provide up to 16 weeks of parental leave for the primary caretaker. Chime also provides 16 weeks of leave for the secondary caretaker.
Family medical leave
Adoption Assistance
Chime offers both adoption and fertility assistance through Maven, reimbursing Chimers up to $10k each year.
Restricted work hours
Almost every month, Chime provides Chimers with a day off to take care of themselves.
Company sponsored family events
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Home-office stipend for remote employees
$500 when you initially start with Chime, and $250 per quarter after.
Meditation space
Mother's room
Onsite gym
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Personal development training
Virtual coaching services

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