Senior Marketing Data Analyst

| San Francisco, CA, USA
Employer Provided Salary: 145,000-175,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Your impact

Handshake is hiring a Senior Marketing Data Analyst reporting into the Senior Manager of Marketing Analytics on our Employer side of business.ย 

In this crucial role, you will be a strategic partner and advisor to our Employer Marketing team. You will drive revenue and growth by translating performance of our marketing campaigns, channels, and tactics into actionable insights that ensure efficient scaling and accelerated business results. You will also enable self-service by delivering well-designed dashboards and reports. In addition, you will also partner with cross-functional teams to identify trends and insights across our lead and pipeline funnel.

The right candidate is intellectually curious, highly collaborative, and loves telling stories backed by data. Your experience with reporting tools and attention to detail will be invaluable as you manage end-to-end analytical projects in our fast-paced environment. Youโ€™ll play a meaningful role in providing insightful analyses and strategic recommendations on how Handshake can deliver sustainable growth in acquiring new paid customers and improved marketing campaign and channel performance. You are a strategic thinker with a bias toward action, and are able to drive alignment across senior leadership. You lead with empathy and advocate internally on behalf of Handshake customers and Employer Marketing.ย 

Your role

  • Support our pipeline initiatives to improve funnel performance (conversion rates, sales cycle, etc.), ensuring we have compelling insights readily available based campaign, lead, and pipeline performance
  • Work as a collaborative teammate across Revenue Operations; Marketing; and Sales teams to support and drive marketingโ€™s data strategy, operational processes and reporting
  • Assist and lead the development of new reporting and dashboards to analyze our marketing impact and effectiveness
  • Partner closely with RevOps and the Data Engineering team to uphold metric integrity, ensuring KPIs are accurately contextualized and pulled from โ€œsource of truthโ€
  • Partner with Marketing Ops to build scalable intake processes, communicate a schedule of upcoming analyses and deliver regular training and enablement materials to the greater team

Your experience

  • 3-5+ years experience working in Marketing Analytics and/or Business Intelligence in a B2B SaaS and/or Marketplace environment, responsible for measuring and forecasting campaign performance, conversion rate effectiveness, funnel throughput and contribution to sales pipeline
  • Expert in SQL and business intelligence/data visualization tools (Looker, Tableau, Mode, Periscope, etc).
  • Experienced with Salesforce reporting and dashboard building - with full understanding of objects and fields.
  • Experienced in various methodologies and approaches to analyzing impact across multiple channels (i.e. attribution, spend-to-pipe ratio, cost per engagement etc.), with proven ability to inform spend efficiency
  • Strategic, structured thinker with strong analytical skills and business acumen
  • Effective, clear, and executive level communication skills, verbal and written
  • Authentic and demonstrated ability to drive cross-functional projects end-to-end and strong project management skills

Compensation range

  • $145k - $175k

For cash compensation, we set standard ranges for allย U.S.-based rolesย based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

About us

Handshake is the #1 place to launch a career with no connections, experience, or luck required. The platform connects up-and-coming talent with 750,000+ employers - from Fortune 500 companies like Google, Nike, and Target to thousands of public school districts, healthcare systems, and nonprofits. In 2022 we announced our $200M Series F funding round.ย This Series F fundraise and valuation of $3.5B will fuel Handshakeโ€™s next phase of growth and propel our mission to help more people start, restart, and jumpstart their careers.

When it comes to our workforce strategy, weโ€™ve thought deeply about how work-life should look here at Handshake. With our Hub-Based Remote Working strategy, employees can enjoy the flexibility of remote work, whilst ensuring collaboration and team experiences in a shared space remains possible. Handshake is headquartered in San Francisco with offices in Denver, New York, London, and Berlin and teammates working globally.ย 

Check out our careers site to find a hub near you!

What we offer

At Handshake, we'll give you the tools to feel healthy, happy and secure.

Benefits below apply to employees in full-time positions.

  • ๐Ÿ’ฐ Equity and ownership in a fast-growing company.
  • ๐Ÿผ 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.
  • ๐Ÿ’ Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.
  • ๐Ÿ’ป Handshake offers $500/ยฃ360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.
  • ๐Ÿ“š Generous learning & development opportunities and an annual $2,000/ยฃ1,500/โ‚ฌ1,850 stipend for you to grow your skills and career.
  • ๐Ÿ’ฐ Financial coaching through Origin to help you through your financial journey.
  • ๐Ÿ›œ Monthly internet stipend and a brand new MacBook to allow you to do your best work.
  • ๐Ÿšƒ Monthly commuter stipend for you to expense your travel to the office (for office-based employees).
  • ๐Ÿฅ— Free lunch provided twice a week across all offices.
  • ๐Ÿค Referral bonus to reward you when you bring great talent to Handshake.

(US-specific benefits, in addition to the first section)

  • ๐Ÿฆ 401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.
  • ๐Ÿ All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off.
  • ๐Ÿผ Lactation support: Handshake partners with Milk Stork to provide a comprehensive 100% employer-sponsored lactation support to traveling parents and guardians.

(UK-specific benefits, in addition to the first section)ย 

  • ๐Ÿฆ Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits.
  • ๐Ÿ Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.
  • ๐Ÿค Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco.
  • ๐Ÿ›๏ธ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake UK employees.

(Germany-specific benefits, in addition to the first section)

  • ๐Ÿ 25 days of annual leave + we have a Winter #ShakeBreak, a one-week period of Collective Time Off across the company.
  • ๐Ÿค Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year.
  • ๐Ÿง˜ Urban sports club membership offering access to a diverse network of fitness and wellness facilities.
  • ๐Ÿ›๏ธ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.

For roles based in Romania: Please ask your recruiter about region specific benefits.

Looking for more? Explore our mission, values and comprehensive US benefits at

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We're located right in the center of everything in the financial district of downtown San Francisco. We're just 1 block from Montgomery St Bart!

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