Content Management Platform Sanity Raises $39M Series B

Nearly 100,000 creators, developers and marketers use Sanity to manage their content, including those working at brands like National Geographic, Puma, InVision and more. Founded in 2016, the company has raised $51.8 million in financing to date.

Written by Jeremy Porr
Published on Jun. 24, 2021
Content Management Platform Sanity Raises $39M Series B
Nearly 100,000 content creators, developers and marketers use the platform, including those at brands like National Geographic, Puma, InVision and more.
Image: sanity

San Francisco-based company Sanity announced Thursday that it raised $39 million in a Series B led by ICONIQ Growth. The latest raise comes less than a year after the company’s $9.3 million Series A, which it closed last October.

Since that time, Sanity has experienced 3x growth in customers and a more than 2x increase in its user base, according to the company.

Sanity’s platform is used to manage and launch digital initiatives. The company has set out with a mission to be a one-stop shop for its users to interconnect, store, author, collaborate and distribute their content. Sanity’s platform provides content creators with an alternative to standard content management systems (CMS).

On Sanity, teams can work together on content, design and code all at once. Additionally, developers on the platform can use Sanity’s APIs to optimize their workflows and share content between systems.

“Creating incredible digital product experiences for customers has never been more important, and that means we need a better framework for content that scales across marketing, product, and engineering,” Magnus Hillestad, co-founder and CEO of Sanity, said in a statement.

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The company treats content as data. Once content resources are stored in Sanity’s cloud, organizations can effectively de-silo their content, according to the company. This allows for content to immediately be made available for both collaboration and global distribution.

“Content can no longer be confined to a publish model,” Hillestad continued. “Sanity breaks those restrictions so anyone can build a rich experience for customer interaction that keeps pace with technology advancements.”

Nearly 100,000 content creators, developers and marketers use the platform, including those at brands like National Geographic, Puma and InVision.

The company will use the additional capital to continue to expand its operations as well as its business reach.

Sanity will also invest in its team as it continues to scale. The content management platform is hiring at both its San Francisco and Oslo, Norway-based offices. Available roles span the company’s marketing, sales, design and engineering teams, to name a few.

Sanity has raised $51.8 million in venture capital financing to date, according to the company.

Additional investors Lead Edge Capital, Threshold Ventures and Heavybit participated in the round, among others.

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